Love. It's what makes Subaru, Subaru.

A lot goes into a Subaru vehicle. We build in our dedication to safety and the industry-leading breakthroughs it inspires. We assemble all our precisely engineered designs to deliver confident capability no matter the weather or road conditions — or if there’s any road at all. And we put in the care and quality that makes a Subaru vehicle a value that lasts mile after mile. It’s why you’ll find so much to love inside every Subaru vehicle we make.

You know you can count on a Subaru for all the adventures ahead, because 96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.

Our meticulous engineering means Subaru vehicles are built to reward you mile after mile. It's why Subaru is rated #1 in product quality again and again — six years in a row. 

With Subaru vehicles' outstanding value, durability, safety, and capability, it's no surprise Subaru is rated #1 in customer satisfaction.

Subaru vehicles are designed to maximize interior space, with room for every passenger’s comfort. They’re packed with helpful and flexible available features, too, like up to 19 cup holders, split-fold-down rear seats, and hands-free power rear gates in some SUV models.

Our award-winning EyeSight Driver Assist Technology gives you an extra set of eyes on the road, and if need be, an extra foot on the brake when you drive.

Each day in the United States, more than 1,000 people are injured in crashes reported to have involved a distracted driver. The Subaru DriverFocus Distraction Mitigation System is like having an attentive co-pilot along for the ride, ready to give a helpful alert if a driver becomes distracted or drowsy.

MySubaru Connected Services Safety and Security delivers peace of mind by keeping you connected to services like Automatic Collision Notification, Roadside Assistance, and other remote services.

Subaru vehicles offer a full suite of available safety technologies to protect you and your passengers — like Blind-Spot Detection, Rear Cross-Traffic Alert, and Reverse Automatic Braking.

Almost every Subaru vehicle we make features standard Symmetrical All-Wheel Drive for optimal balance and an even distribution of power so you can count on maximum traction, exceptional stability, and impressive efficiency — no matter the conditions.

The horizontal layout of the SUBARU BOXER engine combines balance with power and efficiency. You’ll find one at the heart of every Subaru model.

Love Means Being More Than a Car Company^®

The Subaru Love Promise^® is our vision to show love and respect to all people at every interaction with Subaru. We believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.

Our Love Promise is what makes Subaru More Than A Car Company^® and a Subaru retailer More Than a Car Dealer^®. It sets a standard that we are committed to living every day.